BOOK SEO · AUTHOR GUIDE
Start with the reader, not the keyword.
Good keyword research begins with understanding who your book is for.
Write down your book’s subject, genre, themes, and intended audience. Consider the language a reader might use before knowing your title or author name. Specific, relevant phrases are more useful starting points than broad terms.
Search suggestions and comparable listings offer research signals, not proof of search volume or future performance. Keep phrases that accurately describe your content. Avoid unrelated author names and unsupported claims.
Consult current KDP metadata guidelines before changing your listing. Keyword relevance is one part of discovery; your cover, description, price, and reader experience also matter.
LISTING STRATEGY · AUTHOR GUIDE
Give your book description a clear purpose.
Help potential readers decide whether this is the right book for them.
Lead with the premise, question, or reader need at the heart of your book. For fiction, introduce the central tension without revealing the resolution. For nonfiction, explain the subject and audience without promising unsupported outcomes.
Use short paragraphs and a clear reading order so the description is easy to scan on a small screen. Keep the language consistent with the book’s tone and remove vague superlatives.
Finish with a natural invitation to read. Check current Amazon guidelines before publishing changes and review the final listing on mobile and desktop.
AUTHOR PLATFORM · AUTHOR GUIDE
What belongs on an author website?
Give readers a clear home for your work and a simple next step.
Start with your books: clear cover images, concise descriptions, and accurate retailer links. Add a biography reflecting your actual background and a contact route for readers and professional inquiries.
Organize navigation around visitor needs. Readers looking for your next book should not have to search through a long biography first. Use readable text, useful image descriptions, and descriptive links.
If you offer a newsletter, explain what subscribers can expect and use a working signup system with consent. Keep your book links and contact information current.